Is a Career as a Consultant Right for You?
If you’re passionate about pursuing a career as a consultant, check out Fizz! How to Succeed as an Independent Consultant. It’s a practical guide for starting and managing your own consulting business, written by one of the Twin Cities’ best-known consultants in the areas of change management, facilitation and culture change.
Fizz! How to Succeed as an Independent Consultant
“When someone tells me they want to go into consulting, the first thing I’ll ask is, ‘What’s your fizz?’ What do you really do well that you’re passionate about and love to do?”
Fizz! How to Succeed as an Independent Consultant is a practical guide for starting and managing your own consulting business, written by one of the Twin Cities’ best known consultants in the areas of change management, facilitation and culture change.
Cathy Perme went into business for herself nearly 30 years ago after a successful career in the computer industry. As the co-owner of Perme and Peterso Associates, LLC, she has worked with hundreds of companies of all sizes and in a wide variety of industries. “In recent years, so many people have come to me for advice on what it takes to become a successful consultant, that I decided to share my knowledge through a book so I can help more people,” she says.
Among the important topics covered in the book: how to clarify exactly what service or services you will be offering, how to establish your brand, how to find potential customers, and how to collaborate with other independent associates. “Collaborating means that between the two of us, we can create something bigger for the client,” says Perme, whose book also offers plenty of advice on strategy for those considering going into business for themselves.
She says consulting is not something you can just transition to overnight. “You need to be planning this out six-months to a year in advance because you’ll want to save up some money before you jump in,” says Perme, who adds that the book will appeal to people at all stages of their careers.
For millennials who are now in the workforce getting their experience, Fizz! How to Succeed as an Independent Consultant can serve as a roadmap on what they need to do in the next five years if they want to go into business for themselves. The book is also for people in their 30s and 40s with experience under their belts who are tired of the corporate grind and want to do something for themselves; and for those recently retired or in retirement who want to do something different that utilizes their talents.
“The real reasons I went into consulting were to be respected and taken seriously; to really have the kind of influence that can lead to change; for the flexibility and ownership over what I was doing; and to have the ability to do what I love to do,” says Perme, who thinks there are a lot of people out there who feel the same way she does.